The flowing wave that composes the seat and leg rest of SURF alludes to a sense of calm. It is a soft swell in lux, a fluid gesture that changes as the light does. The method of its creator is to replace the World’s canvas for a new well-being that invokes a calmness and casualness, that are driven by vibrant shapes which are refreshing, awakening, and elevating and are metaphors for a new global dynamism.
“Karim Rashid is an industrial designer and interior architect. His designs include luxury goods, furniture, lighting, surface design, brand identity and packaging. Times magazine has described him as the “most famous industrial designer in all the Americas… In his spare time Karim’s pluralism flirts with art, fashion, and music and is determined to creatively touch every aspec to four physical and virtual landscape.” Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working inover 40 countries attest to Karim’s legend of design.